committed for the long run

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Conservation and sustainability are considered in everything we do. Kenya is our home. We need to ensure it stays as beautiful and wild as it is, so future generations – our grandchildren and yours – can continue to experience this special place. For decades to come, we want to see Kenya’s people prospering and its wildlife flourishing.


As safari operators, it’s our responsibility to make our trips a force for good. The money you spend travelling with us is funnelled back into the many upliftment projects we support, from protecting the cheetahs of the Mara to our scholarship programme for secondary school children.


When you’re on a safari with us, you may be able to join our lodges’ head of sustainability, Mark, and visit some of these projects to witness for yourself the positive impact of your trip. Whether it’s a tour around the giraffe centre at Giraffe Manor or a visit to a local school (bring some books and pens!), you can get under the skin of what our lodges do and see the long-lasting benefits of tourism.


We believe that sustainability has to be holistic to be effective, covering more than just one area. We are members of The Long Run, a global sustainability organisation that advocates the ‘4Cs’ approach to responsible tourism: Conservation, Community, Culture and Commerce. Learn more about how we address each of these areas below.


Each safari was as much a cultural and learning experience as it was about the wildlife. Though we learned a great deal about the animals we saw, we also learned about how some of the local plants and trees provide medicine, food and shelter to the local tribes and visited a small Samburu village to see first-hand how the people live. This was quite eye-opening for all of us, particularly our young grandchildren.
— Rick & Cindy Mitchell, USA

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Conservation is clearly a crucial part of sustainability. As a safari company, protecting wildlife and the environment is at the forefront of our minds when we set up camps, plan safaris and when choosing which projects to support.



People are at the heart of every sustainability issue, and with local community support, anything is possible. That’s why we dedicate a lot of our time to uplifting the people who live in the places we operate, making sure they directly benefit from tourism revenue.


Education is the key to breaking the cycle of poverty. We fund scholarships to help children continue their education past primary school, which is free in Kenya, and we run wildlife excursions to teach kids about the animals with which they share their land. We also have sport, theatre and healthcare programmes, all aimed at improving standards of living and uplifting communities.

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Preserving traditional customs can be tricky in a globalising world, but communities can and do use responsible tourism as an incentive to hold onto and celebrate their traditions. In some cases, these customs might have died out as modernity inevitably seeps into the lives of even the most remote tribes.


We work with our local communities to help them preserve their cultural traditions. If the community is keen to do so, we set up ways in which our guests can share these traditions and learn about the local culture, whether that’s dance, music, spiritual beliefs or day-to-day lifestyles.



Without generating income, our long-term conservation goals cannot be achieved. We feel that tourism has a unique opportunity to drive positive change and should benefit everyone involved, at every level. Our business is full circle. All of our clients who visit Kenya are directly impacting our conservation initiatives, our local communities and the preservation of cultural traditions.